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How Micro-Influencers Can Help Brands Build Their Audience

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Although the concept of word-of-mouth advertising may seem antiquated these days, it’s still incredibly potent, especially when done on a large scale. Even though modern marketing strategies have become increasingly complex and sophisticated, the majority of consumers still trust personal recommendations from individuals even if they don’t know them personally. One way brands are expanding […]

The Brilliance of Mistakes

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“Experience is simply the name we give our mistakes.” ~Oscar Wilde   Mistakes — we all make them. There’s not a single person past, present or future who hasn’t or won’t make them. They’re a fundamental part of the human experience, and it would simply be impossible to make any tangible progress without your fair […]