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The Art of Setting Expectations

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“If you align expectations with reality, you will never be disappointed.” ~Terrell Owens   As humans, we almost always have some sort of expectations. Whether it’s a movie, a meal at a restaurant or a hotel, there are often preconceived notions floating around in our heads.   If it’s positive expectations, we may be anxiously […]

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5 NYC-Based Companies That Killed it With Crowdfunding

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Crowdfunding has experienced immense growth in recent years. At the start of 2017, the global crowdfunding industry was at $34.4 billion and is predicted to reach as much as $90+ billion by 2025. This makes crowdfunding the preferred means of generating capital for many startups, often eclipsing traditional venture capital. Here are five NYC-based companies […]

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How Micro-Influencers Can Help Brands Build Their Audience

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Although the concept of word-of-mouth advertising may seem antiquated these days, it’s still incredibly potent, especially when done on a large scale. Even though modern marketing strategies have become increasingly complex and sophisticated, the majority of consumers still trust personal recommendations from individuals even if they don’t know them personally. One way brands are expanding […]

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The Liberation of Routine

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“It’s a hard thing to leave any deeply routine life, even if you hate it.” ~ John Steinbeck   I’m not the type of person who thrives on routine. In fact, routine often makes me feel like I’m stagnating — as if I’m running endlessly in a human-sized hamster wheel slowly going nowhere. Over the […]

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The Brilliance of Mistakes

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“Experience is simply the name we give our mistakes.” ~Oscar Wilde   Mistakes — we all make them. There’s not a single person past, present or future who hasn’t or won’t make them. They’re a fundamental part of the human experience, and it would simply be impossible to make any tangible progress without your fair […]